![]() ![]() ![]() How do food-bloggers influence customers’ food choices?. Current Journal of Applied Science and Technology, 1–14. The Influence of Social Media on the Domestic Tourist’s Travel Motivation Case Study: Kota Tua Jakarta, Indonesia. International Journal of Environmental Research and Public Health, 17(2), 449.ĭamanik, D., Wachyuni, S. “It’s just addictive people that make addictive videos”: Children’s understanding of and attitudes towards influencer marketing of food and beverages by YouTube video bloggers. The International Conference on Business and Management Research (ICBMR 2020), 21–28.Ĭoates, A. Incentives and Food Blogger Influence on Customer Engagement through Instagram. Pearson Australia.īun, S., & Alversia, Y. ![]() This study expects further research related to other factors that may have a greater influence on purchasing decisions.Īrmstrong, G., Adam, S., Denize, S., & Kotler, P. Meanwhile, the limitation in this study is that the sample scope is limited to one company. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. This study found that food blogger promotion partially influences the brand image and purchasing decisions. The data analysis method used in this study is multiple linear regression analysis using the SPSS program. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The research method used in this research is the quantitative method. This study took samples at the Delapan Gram Coffee Shop. ![]() This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. However, its impact on the beverage industry has not been widely studied. In recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. ![]()
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